
"RENE UNDERSTOOD THE ASSIGNMENT.
HE GAVE OUR STORIES A STORY..."

Let there be Change
BUILT FOR CHANGE
Produced 3 seasons of the award winning popular podcast series

​AdWeek’s 2021 Thought Leadership Podcast of the Year
Goal: Increase viewership and diversify content.
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Approach:
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Focused on the human side of technology to make content more relatable.
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Used data and research to guide content decisions.
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Connected topics to audience interests.
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Applied creative services for seamless execution.
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Result:
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Tripled viewership and exceeded success metrics.
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Podcast series Built For Change
COMPLEX UNDERSTANDING
Led innovative content, increasing brand love while honoring Accenture's families

Negotiated follow up seasons based on success metrics
Collaboration: Worked with Accenture to enhance brand pride and engagement.
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Approach:
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Developed content that resonated with the tech audience.
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Used multiple explanation levels to expand reach and accessibility.
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Incorporated personal stories and family experiences for a human touch.
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Highlighted fun moments, like kids outsmarting adults in tech.
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Result: Created relatable, engaging content that deepened audience connection.
Series Wired: Complex Understanding
NYTIMES DEALBOOK
Spearheaded the participation for content and production for the sponsorship


World leaders like Kamala Harris, Elon Musk & Bob Iger interacted with the brand at the world's centerstage​
Objective: Create direct connections with global leaders.
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Strategy:
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Identified key opportunities for brand engagement.
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Led negotiations and team coordination.
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Secured a partnership with The New York Times.
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Ensured brand participation in the Dealbook Summit.
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Outcome:
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Engaged with world leaders.
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Reinforced the brand’s influence, technology, and leadership.
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Link to New York Times DealBook Summit
BRANDED
Visual representation of the core message
Initial Brief: Focused on social campaigns.
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Evolution: Expanded into visual commercials and branded assets.
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Approach:
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Integrated technology for a clear and impactful message.
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Used nature as a communication tool.
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Addressed concerns about the brand’s conservation efforts.
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Outcome:
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Launched with heartwarming videos showcasing core values.
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Reinforced the message: "Embrace change to reinvent your enterprise."
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Link to Commercial series