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"RENE UNDERSTOOD THE ASSIGNMENT. 
  HE GAVE OUR STORIES A STORY..."

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Let there be Change

BUILT FOR CHANGE

 

Produced 3 seasons of the award winning popular podcast series 

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​AdWeek’s 2021 Thought Leadership Podcast of the Year

Goal: Increase viewership and diversify content.

  • Approach:

    • Focused on the human side of technology to make content more relatable.

    • Used data and research to guide content decisions.

    • Connected topics to audience interests.

    • Applied creative services for seamless execution.

  • Result:

    • Tripled viewership and exceeded success metrics.


Podcast series Built For Change

COMPLEX UNDERSTANDING

Led innovative content, increasing brand love while honoring Accenture's families

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Negotiated follow up seasons based on success metrics

Collaboration: Worked with Accenture to enhance brand pride and engagement.

  • Approach:

    • Developed content that resonated with the tech audience.

    • Used multiple explanation levels to expand reach and accessibility.

    • Incorporated personal stories and family experiences for a human touch.

    • Highlighted fun moments, like kids outsmarting adults in tech.

  • Result: Created relatable, engaging content that deepened audience connection.
     

Series Wired: Complex Understanding

NYTIMES DEALBOOK

 

Spearheaded the participation for content and production for the sponsorship

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World leaders like Kamala Harris, Elon Musk & Bob Iger interacted with the brand at the world's centerstage​

Objective: Create direct connections with global leaders.

  • Strategy:

    • Identified key opportunities for brand engagement.

    • Led negotiations and team coordination.

    • Secured a partnership with The New York Times.

    • Ensured brand participation in the Dealbook Summit.

  • Outcome:

    • Engaged with world leaders.

    • Reinforced the brand’s influence, technology, and leadership.


Link to New York Times DealBook Summit 

BRANDED

Visual representation of the core message

Initial Brief: Focused on social campaigns.

  • Evolution: Expanded into visual commercials and branded assets.

  • Approach:

    • Integrated technology for a clear and impactful message.

    • Used nature as a communication tool.

    • Addressed concerns about the brand’s conservation efforts.

  • Outcome:

    • Launched with heartwarming videos showcasing core values.

    • Reinforced the message: "Embrace change to reinvent your enterprise."


Link to Commercial series

CONTENT STRATEGY

DealBook creative process for the in event execution with data & strategy behind each step.

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INSIDE THE CREATIVE PROCESS

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