DROPPING BOXES
THE WAY YOU DROP A MIC

All Yours

INTERNAL GROWTH

Directed an internal brand campaign during the pandemic to inspire future security to its employees

"René kept the boxes coming even when the lights were all off"
Directed and Produced Dropbox's CEO Drew Houston on a global live interview

Picture this: it was 2021, the height of the pandemic. Our client, Dropbox, faced a significant morale crisis. While employees remained physically present at headquarters, a sense of isolation had set in due to limited interaction with colleagues. To navigate this new reality, we crafted a campaign that revitalized Dropbox’s spirit. From creating inspiring videos and virtual events in efforts to implementing morale-boosting initiatives, our efforts transformed the company into a recognized coveted workplace, even in the post-pandemic era.

ANIMATED SERIES

Produced series of animation for commercial campaigns

To expand our user base among younger tech-savvy audiences, we developed a suite of digital designs and icons. These assets were integrated into Dropbox's visual campaigns and partnered with various platforms, including video games and virtual tech events popular with gamers. By adopting a fun, eclectic, and relatable approach, we successfully engaged our target audience while pushing creative boundaries.