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BRINGING THE RIGHT TONE TO THE LANGUAGE OF FLAVOR
DEFINED BRANDING PHILOSOPHY
Redesigned all price tags, promotional material and executed social strategies for direct engagement
I was presented with the opportunity to breathe new life into Lilac, a 100-year-old business that had been struggling to modernize its visual identity while staying true to its heritage and legacy. The challenge lay in reconciling conflicting philosophies, but by focusing on intentional, purposeful changes, we were able to upgrade our approach to showcasing our product in a way that resonated with both employees and customers. This led to a more positive and productive work environment, increased sales, and a more effective display of our products at the right time. As a result, our social media presence and engagement soared, and the brand has since gained greater recognition.
SOCIALS
LiLac Chocolates website here
LiLac Chocolates Instagram here
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