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A RETURN OF INVESTMENT FOR A RETURN OF INVESTMENT

CHAMPIONING SMALL BUSINESSES
Directed an internal brand campaign during the pandemic to inspire future security to its employees
"ROI was met the minute your creative team got the brief" ... Innovation Refunds executives
Objective: Position Innovation Refunds as a key resource for small businesses.
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Strategy:
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Developed a creative marketing strategy aligned with the brief.
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Crafted a comprehensive timeline for execution.
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Produced short-form social media videos and a scripted commercial series.
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Identified a brand ambassador.
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Created promotional content across multimedia platforms.
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Outcome: Strengthened brand visibility and engagement.
PRODUCED MEDIA ARTICLES
Article example on VOX MEDIA
Article example on FORBES
Article example on NY TIMES
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